100Second, even if the applicants first plea were to be understood as referring also to the assessment of the likelihood of confusion, it must be noted that the applicant did not establish the pre-existing reputation of the TELETECH GLOBAL VENTURES mark in the proceedings before OHIM, as is clear from paragraphs 46 to 51 and 56 to 69 above, although the applicant had the opportunity to submit all the facts and evidence it considered helpful in that regard.
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