27The distinctiveness of a trade mark must be assessed, firstly, in relation to the goods or services in respect of which registration of the sign is applied for (Case T-135/99 Taurus-Film v OHIM (Cine Action) [2001] ECR II-379, paragraph 25, and Case T-136/99 Taurus-Film v OHM (Cine Comedy) [2001] ECR II-397, paragraph 25) and, secondly, in relation to the perception of the section of the public which is composed of the consumers of those products or services (ELLOS, paragraph 23 above, paragraph 29, and Quick, paragraph 23 above, paragraph 29).
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