29It is important to note that, by limiting the effects of the rights which a trade mark owner derives from Article 5 of Directive 89/104, Article 6 seeks to reconcile the fundamental interests of trade mark protection with those of free movement of goods and freedom to provide services in the common market in such a way that trade mark rights are able to fulfil their essential role in the system of undistorted competition which the Treaty seeks to establish and maintain (see, in particular, Case C-63/97 BMW [1999] ECR I-905, paragraph 62, and Case C-100/02 Gerolsteiner Brunnen [2004] ECR I-691, paragraph 16).
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