124The determination of the deterrent level of the fine should thus have a competitive object and, according to the applicant, that level should be assessed solely by reference to the size of the undertaking on the relevant market and its prospects of gaining from the offending conduct on that market. Factors such as the international dimension of the undertaking or the fact that this was a repeated infringement are irrelevant. Contrary to what the Commission found in relation to ABB Asea Brown Boveri in Decision 1999/60/EC of 21 October 1998 relating to a proceeding under Article 85 of the EC Treaty (Case No IV/35.691/E-4 - Pre-insulated Pipe Cartel) (OJ 1999 L 24, p. 1) (‘the Pre-insulated Pipe Cartel Decision’), it was not even suggested in the present case that the applicant's structure and the existence of foreign subsidiaries outside the beer sector facilitated the impugned conduct.
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