45In the present case, the earlier trade mark is registered in Germany. Therefore, when assessing the conditions referred to in the previous paragraph, account must be taken of the point of view of the German public. Furthermore, given that the goods in question are for everyday consumption, that public is average consumers. The average consumer is deemed to be reasonably well-informed and reasonably observant and circumspect (judgment in Case C-342/97 Lloyd Schuhfabrik Meyer [1999] ECR I-3819, paragraph 26). The applicant's assertion that, since the goods in question are for everyday consumption, the target public will not pay any great attention, cannot be accepted, since it is not supported by any precise information corroborating the validity of that general statement with regard to the goods in question.
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