31In that regard, the applicant's argument that the consumer is told nothing about the content or nature of the goods offered under that mark is irrelevant, because he does not know to what the word ‘more’ relates. For a finding that there is no distinctive character, it is sufficient to note that the semantic content of the word mark in question indicates to the consumer a characteristic of the product relating to its market value which, whilst not specific, comes from promotional or advertising information which the relevant public will perceive first and foremost as such, rather than as an indication of the commercial origin of the goods (see, to that effect, REAL PEOPLE, REAL SOLUTIONS, paragraphs 29 and 30). In addition, the mere fact that the word mark ‘Mehr für Ihr Geld’ does not convey any information about the nature of the goods concerned is not sufficient to make that sign distinctive (see, to that effect, BEST BUY, paragraph 30).
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