48As regards the visual comparison, it must be stated that the competing signs share not only the prefix ‘chuf’, but also a common letter, ‘i’. Those signs have, therefore, five letters in common, four of which form their initial part. However, the competing signs present several visual differences on which the consumer's attention may focus just as much as on the initial part, in view of the limited length of those signs. The signs are spelt differently and are composed of a different number of letters, namely five letters for the applicant's earlier marks and eight letters for the Community mark applied for, and thus have a different syllabic structure, the structure of the applicant's earlier marks being particularly short. In addition, the central position of the combination of the letters ‘f’, ‘a’ and ‘f’ in the Community mark applied for, ‘CHUFAFIT’, and the presence of the final letter ‘t’ contribute to producing a different visual impression of the mark applied for in comparison with the applicant's earlier marks. Therefore, in the overall visual assessment of the signs, those differences, although slight, are none the less sufficient to rule out any visual similarity between the competing signs.
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