42In addition, the sign claimed does not incorporate any additional elements such as might cause the application of Article 7(1)(c) of the Regulation to be excluded. First of all, as the applicant itself acknowledges, the public does not generally run an analytical eye over signs which it encounters; it will therefore not engage in sufficiently precise scrutiny to discover a meaning in a set of commonplace letters, even capitalised ones. Nor, secondly, does the fact that a geographical name is used on its own constitute a perceptible difference when compared to the usual practice for agricultural products and foodstuffs, according to which it is, on the contrary, usual to designate such goods by a geographical term alone or combined with generic terms designating the type of product.
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