29In the case of direct sales, the producer pays the levy due to the competent body of the Member State in accordance with Artide 2(3) of Regulation No 3950/92. As regards deliveries, the purchaser liable for the levy pays to that body the amount due, which he deducts from the price of milk paid to producers who owe the levy or, failing this, collects by any appropriate means, as indicated in Article 2(2) of Regulation No 3950/92. In both cases, the levy is thus payable by the producers.
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