Judgment_paragraph 38 · Eurocool Logistik GmbH v European Union Intellectual Property Office (T-34/00)

38The distinctiveness of a mark must be assessed, first, in relation to the goods or services for which registration of the sign has been requested (see Case T-345/99 Harbinger v OHIM (TRUSTEDLINK) [2000] ECR II-3525, paragraph 32) and, second, in relation to the perception of the section of the public targeted, which is composed of the consumers of those goods or services.