Judgment_paragraph 29 · Ellos AB v European Union Intellectual Property Office (T-219/00)

29The distinctiveness of a trade mark must be assessed, first, in relation to the goods or services in respect of which registration of the sign has been requested (see Case T-135/99 Taurus-Film v OHIM (Cine Action) [2001] ECR II-379 paragraph 25, and Case T-136/99 Taurus-Film v OHIM (Cine Comedy) [2001] ECR II-397, paragraph 25) and, second, in relation to the perception of the section of the public targeted which is composed of the consumers of those products or services.