20Firstly, Article 7(1) of the Trade Mark Directive is framed in terms corresponding to those used by the Court in judgments which, in interpreting Articles 30 and 36 of the Treaty, have recognized in Community law the principle of exhaustion of the rights conferred by a trade mark. It thus reiterates the case-law of the Court to the effect that the owner of a trade mark protected by the legislation of a Member State cannot rely on that legislation to prevent the importation or marketing of a product which has been put on the market in another Member State by him or with his consent (see Bristol-Myers Squibb, paragraph 31).
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