Judgment_paragraph 2 · Procureur de la République and Comité national de défense contre l'alcoolisme v Alex Waterkeyn and others ; Procureur de la République v Jean Cayard and others (314/81, 315/81, 316/81, 83/82)

2The preliminary question submitted by the national court, which is the same in all four cases, was raised in the course of prosecutions brought against the responsible officers of various undertakings (manufacturers and importers of alcoholic beverages, advertising agents and publishers) for offences against the provisions of the French Code on the REtail of Alcoholic Beverages and Measures against Alcoholism (hereinafter referred to as “the Code”) resulting from advertising campaigns to promote various alcoholic beverages, namely an apéritif made in France (Case 314/82, two brands of port imported from Portugal (Cases 315 and 316/81) and a brand of whisky imported from the United Kingdom (Case 83/82).